Andgar HVAC

Building brand recognition and lead generation for a legacy HVAC company

Branding & design

Digital strategy

Copywriting & Storytelling

Market Research

Lead Generation

Direct Mail

About this project

When two beloved founders sold their 40-year-old HVAC company to three trusted lieutenants, the new owners wanted to keep the name but modernize the marketing. Our research confirmed what they suspected: loyal customers loved Andgar, but brand recognition outside that base was nearly nonexistent. Meanwhile, new residents were flooding into the area, escaping Seattle's overheated housing market—and Andgar had no digital strategy to reach them.

The Challenge

Andgar had a reputation problem. Not a bad one, but an invisible one. Their website had no lead capture functionality. No chatbots, no intake forms, no prominent email. It had only a phone number. No digital marketing. No strategy for reaching an exurban community that was booming with growth.

How We Helped

Website Rebuild

We rebuilt Andgar from the digital ground up. A new SEO-optimized website organized services by how customers actually search and not industry jargon. We added chatbots, intake forms, and prominent calls-to-action to capture inbound leads for the first time.

We build the new Andgar HVAC website as part of an overall rebrand and repositioning campaign.

Brand Story Telling

To give Andgar a public face, we created a brand video featuring founders Andy and Gary. Their story resonated with longtime residents and introduced newcomers to the company's values.

Strategic Rebrand

We rebranded their maintenance plan as the "Peak Performance Plan" a nod to Mount Adams on the horizon making it memorable and meaningful.

  • The Peak Performance Plan we created branded Andgar's service maintenance program.

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  • Andar's Peak Performance Plan flyer with green header, maintenance checklist, and bronze, silver, and gold coverage levels

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  • Smart Heating Guide for Older Homes cover with gray house and lawn

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  • Magazine page titled “The Extra Concerns with Historic Homes” with a worker inspecting electrical wiring

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  • Brochure cover titled “Smart Heating or Smarter Heating?” with house photo and logo at bottom

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  • We wrote this downloadable ebook for Andgar customers to teach them how to save money heating their homes in winter.

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  • Presentation slide titled “Introduction” with two circular photos and text about “Older Home or Old Home?”

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  • Infographic of a house showing 10 common heat-loss zones with labeled arrows and thermal colors.

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  • Blurry brochure page with two columns of text and a pale yellow “er 2” headline at top.

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  • Black-and-white newspaper page with articles, including “Determine What Sort of Heating System is in Place” and “Some Words on Efficiency”

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  • Brochure cover titled “Pros and Cons of Heat Sources” with teal sidebar and white text blocks.

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  • Infographic titled “Pros and Cons of Distribution Systems” with three columns and industrial photos.

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  • Brochure page with two small photos, orange captions, and a tall teal block on the right.

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  • Endeavor article on heat system controllers for elder homes, featuring a 72° thermostat and rapid cycling warning

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  • Brochure page titled “Should You Use Supplemental Heating?” with a mansion photo below.

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  • Brochure page with teal accents and orange sidebar, titled about the new or improved heater and upgrade guide

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  • Cover of an article about heating an older home, showing a gray house with a red door and blooming tree.

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  • A blurred brochure page with three-column text about durability, with a teal accent bar and logo at bottom right

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  • Brochure page titled “Maintenance is Part of Smart Heating for Older Homes” with heating logo and “Peak Performance” shield.

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  • Infographic titled “Choosing the Heating System” with HVAC diagrams and comparison text on a white page

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  • Technical brochure page with text, a teal specs table, and a labeled 3D diagram of a mechanical unit.

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  • Budgeting and Help with a New Heating System flyer with text and a cost table on a white page

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  • Two-column newsletter page with headline and several text blocks, plus green Endor logo at bottom left

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  • Red wooden house with a snowy fence under a clear blue sky

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  • Brochure page on heating systems with moving truck and workers loading equipment at the bottom

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Expert Positioning

Expert positioning came through downloadable ebooks on home heating efficiency and messaging that highlighted every technician's certification.

Digital Advertising

On the tactical side, we launched their first-ever Google PPC campaign, built an organic Facebook following with lead-generating ads.

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  • We designed a direct mail campaign to new homeowners to build a relationship with an HVAC company.

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  • Our direct mail campaign highlighted high customer satisfaction and qualified technicians.

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  • A follow up direct mail piece to new homeowners highlighting Andgar's longtime commitment to the community.

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  • Summer postcard that went to current customers to sign up for the service maintenance plan.

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  • Winter postcard that went to homeowners to increase signups for the service maintenance plan.

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Direct Mail

We created a direct mail series for new homeowners, catching them when they're most likely to evaluate their HVAC needs.

Trend Response

When heat pumps emerged as a major growth category, we produced a cheeky explainer video that helped define the technology for homeowners.

Marketing Pivot

When COVID drove awareness of indoor air quality, we pivoted fast with video and streaming audio ads promoting air purifiers.

RESULTS

50%

revenue increase

4X

 website traffic

300%

increase in inbound leads

First Page

Google rankings for 26 keywords

Showcase