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Marketing Readiness Assessment Guide


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Your cleantech breakthrough deserves attention—make sure your message gets it. In today’s crowded market, clear, compelling storytelling is key to attracting investors, customers, and policymakers.


Download this FREE eBook to discover:


✅ How to build a message that connects

✅ Common mistakes to avoid

✅ Proven ways to stand out in cleantech


Perfect for startups raising funds or companies ready to scale.

Need Marketing Help? Dig Into Our Free Library!

It's Open Season On Data Centers & AI

By Michael Grossman • August 20, 2026
Labor Day traditionally means the start of political campaign season.

Climate Tech Investors Are Digging This Beat | Clean Up Marketing

By Michael Grossman • August 17, 2026
PitchBook’s Q2 2026 data confirms what climate tech investors value: affordability, reliability, resilience and energy independence. Make those benefits your message.

Don't Shoot The Messenger; Shoot The Message

By Michael Grossman • August 10, 2026
Align marketing and sales around a clear message that helps risk-averse customers understand your complex technology and make the case for change.

Memo To The Hyperscalers

By Michael Grossman • August 3, 2026
America Connects is the data center industry's answer to entrenched public opposition. Before the campaign expands, here's some unsolicited advice.

Was Your Website Designed For Darth Vader?

By Michael Grossman • July 26, 2026
Climate and deep tech companies sell optimism. Learn why a dark website can make investors and customers hesitate before they read a word.

Your Investor Deck Isn't Being Evaluated. It's Being Filtered.

By Michael Grossman • July 20, 2026
Venture capital is more concentrated than ever. Learn why investor attention has become scarce and how it changes the way investors review pitch decks.

Our Market Readiness Guide Will Help You Scale Your Science

By Michael Grossman • July 13, 2026
Download our free Cleantech Marketing Readiness Assessment to evaluate your messaging, positioning, website, and go-to-market readiness before you scale.
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Green Was Never Your Superpower: What Climate Tech Companies Can Learn From Lincoln

By Michael Grossman • July 5, 2026
Lincoln won support by leading with the message people could unite behind. Climate tech founders can apply the same principle to win customers and investors.

What The Biogas Industry Can Teach Renewable Energy Developers About Permitting

By Michael Grossman • July 1, 2026
Biogas projects earn stronger community support than many clean energy projects. Here's what developers can learn before the permitting process begins.
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Dive into our curated selection of videos that showcase the power of effective marketing strategies in the climate tech sector. Each video is designed to inspire and inform, helping you understand how to elevate your brand and make a lasting impact.