Resources

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Your cleantech breakthrough deserves attention—make sure your message gets it. In today’s crowded market, clear, compelling storytelling is key to attracting investors, customers, and policymakers.


Download this FREE eBook to discover:


✅ How to build a message that connects

✅ Common mistakes to avoid

✅ Proven ways to stand out in cleantech


Perfect for startups raising funds or companies ready to scale.

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Lincoln at Anteitam
By Michael Grossman July 5, 2026
Lincoln won support by leading with the message people could unite behind. Climate tech founders can apply the same principle to win customers and investors.
By Michael Grossman July 1, 2026
Biogas projects earn stronger community support than many clean energy projects. Here's what developers can learn before the permitting process begins.
By Michael Grossman June 29, 2026
Some startup buzzwords make you sound smarter. Most just make your company sound like everyone else. Here are 10 words I'd happily throw overboard.
By Michael Grossman June 21, 2026
Learn how Seattle's World Cup poster illustrates brand identity and what climate tech, hard tech, and deep tech founders can learn from it.
By Michael Grossman June 17, 2026
Many cleantech founders lead with their origin story instead of the customer problem. Learn why brand narratives must be audience-first to drive engagement.
By Michael Grossman June 10, 2026
Are climate tech founders spending wisely on conferences? Calculate conference ROI, determine which events are worth attending, and optimize your limited resources.
By Michael Grossman May 28, 2026
Why clean energy projects encounter community opposition before hearings begin, and how developers can shape local perception earlier.
By Michael Grossman May 23, 2026
Lessons from Washington and Hawaii on messaging, digital advocacy, and building support against fossil fuel opposition.
By Michael Grossman May 20, 2026
A founder’s guide to Reddit for cleantech, climate tech, deep tech, water tech, and ag tech companies, including the best subreddits, post types, and search-friendly writing tactics.
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Explore Our Video Insights

Dive into our curated selection of videos that showcase the power of effective marketing strategies in the climate tech sector. Each video is designed to inspire and inform, helping you understand how to elevate your brand and make a lasting impact.