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Marketing Readiness Assessment Guide


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Your cleantech breakthrough deserves attention—make sure your message gets it. In today’s crowded market, clear, compelling storytelling is key to attracting investors, customers, and policymakers.


Download this FREE eBook to discover:


✅ How to build a message that connects

✅ Common mistakes to avoid

✅ Proven ways to stand out in cleantech


Perfect for startups raising funds or companies ready to scale.

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Where Founders in Cleantech, Climate Tech, Deep Tech, Water Tech, and Ag Tech Go for Practical Advice

By Michael Grossman • May 20, 2026
A founder’s guide to Reddit for cleantech, climate tech, deep tech, water tech, and ag tech companies, including the best subreddits, post types, and search-friendly writing tactics.
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What Clean Energy Developers Can Learn From The Petroleum Papers

By Michael Grossman • May 13, 2026
What clean energy developers can learn from The Petroleum Papers about community opposition, fossil fuel front groups, permitting fights, and project approval strategy.
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Our Marketing Readiness Guide Will Help You Scale Your Science

By Michael Grossman • May 4, 2026
A practical guide for cleantech founders to test whether their message, website, pitch, and marketing systems are ready to support funding, pilots, and growth.

What Go-To-Market (GTM) Actually Means in Cleantech

By Michael Grossman • April 30, 2026
Everyone is hiring for “GTM,” but few define it clearly. Here’s what go-to-market actually means in cleantech, where it fits, and why it matters for revenue.

The Medium Is The Message

By Michael Grossman • April 25, 2026
Scientists and engineers are trained for deep focus. Investors and customers skim screens. Here’s why cleantech founders lose attention—and how to make their technology easier to remember.
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SVB Report Explains Why Climate Tech Startups Struggle to Get Investor and Pilot Partner Buy-In

By Michael Grossman • April 22, 2026
Your climate tech pitch is getting interest—but no second meeting. Here’s why investors and pilot partners aren’t moving forward, and how to build a message that makes the business case clear and drives real decisions.
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Cleantech Category Leadership: Become the Reference Point, Not the Alternative

By Michael Grossman • April 19, 2026
Most cleantech companies compete on performance. The ones that win become the reference point everyone else is compared to. Here’s how category leadership actually works—and why clarity, not specs, determines who gets remembered.
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America Has Been Here Before: How To Get Clean Energy’s Meta Message Groove Back.

By Michael Grossman • April 16, 2026
Support for renewables is weakening, and data centers face backlash. Here’s why energy projects are getting caught in the crossfire—and what developers must change to win approval.
Wondering why investors and pilot partners aren't returning your calls?

The Power Of One Clear Promise

By Michael Grossman • April 12, 2026
When your value proposition turns into a list, deals slow down. Learn how one clear promise helps investors and buyers understand, explain, and approve your cleantech solution faster.
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Dive into our curated selection of videos that showcase the power of effective marketing strategies in the climate tech sector. Each video is designed to inspire and inform, helping you understand how to elevate your brand and make a lasting impact.