Impact Story Lab
One Day. One Story That Could Change The World.
A one-day immersive workshop built for cleantech companies ready to clarify their mission, connect with key stakeholders, and cut through the clutter of a crowded market.
The Hidden Cost of Scattered Storytelling
Your team is brilliant. Your technology is groundbreaking. But your story is fragmented.
Marketing tells one version. Leadership tells another. Sales pitches yet another angle.
Meanwhile, investors, talent, and partners hear mixed messages that dilute your impact.
Without a unified brand story, you're fighting uphill battles on every front.
Scattered storytelling is costing you:
- Lost investor confidence when your team can't articulate a consistent vision
- Missed talent opportunities when mission-driven candidates can't connect with your purpose
- Weak community partnerships because stakeholders don't understand your broader impact
- Internal misalignment that slows decision-making and dilutes your market presence
Don't let mixed messaging cost you
Transform Your Story in One Immersive Day
The Impact Story Lab is an intensive, full-day workshop designed specifically for cleantech companies ready to move beyond scattered messaging. We bring your entire leadership team together to uncover, refine, and document the one story that will drive your company forward from boardrooms to communities to market leadership.
Phase 1: (Morning)
Story Foundation & Mission Clarity
We facilitate deep discovery of your core mission, identify what makes your story uniquely compelling, and align leadership perspectives into one coherent narrative foundation that
resonates across all stakeholders.
Phase 2: (Afternoon)
Stakeholder Mapping & Message Architecture
We develop messaging frameworks for each key audience: investors, talent, communities, grant makers,
partners and create the strategic architecture that ensures consistency while allowing flexibility for different contexts.
PHASE 3: (Week Following)
Playbook Creation
We document your story framework in a practical playbook with templates, usage guidelines, and implementation recommendations for immediate team use.
One intensive day + brand story book delivery within one week
What You Will Walk Away With:
✓ Clear, compelling brand story that generates traction across all stakeholders
✓ Messaging consistency framework for teams, channels, and leadership
✓ Comprehensive brand story book you can hand to any employee
✓ Strategies to win hearts, minds, and market share in your space
✓ Stakeholder-specific messaging for investors, talent, communities, and partners
✓ Implementation roadmap for rolling out your story across the organization
✓ Executive alignment on mission, vision, and strategic narrative
Trusted By CleanTech Founders
Our work has spanned industries ranging from dairy biogas and membranes to green hydrogen, and clean fuels. Two of our clients were named to Time Magazine’s 250 Most Influential Greentech Companies.
What Success Looks Like
Immediate Improvements
- Complete leadership alignment on mission, vision, and strategic narrative
- Messaging consistency across all teams, channels, and stakeholder groups
- Professional brand story book that serves as organizational reference guide
- Clear strategies for attracting investors, talent, communities, and partners
Business Outcomes
- Attract the right investors who align with your mission and understand your impact
- Inspire top-tier mission-driven talent to join and stay with your company
- Build credibility with communities and partners through authentic storytelling
- Align your entire organization around one compelling story that drives growth
Common Questions
How is Impact Story Lab different from Impact Story Sprint?
Impact Story Sprint is designed for early-stage startups (3-5 people, focused on investor messaging). Impact Story Lab is for growth-stage companies with larger teams who need comprehensive brand storytelling across multiple stakeholders: investors, talent, communities, and partners. You'll walk away with a full brand story book, not just a messaging playbook.
Who should attend from our team?
Ideally, your entire leadership team (6-12 people): founders, C-suite, head of marketing/ communications, head of sales/business development, and key leaders who interface with external stakeholders. The workshop works best when all voices are in the room.
What's included in the brand story book?
Your brand story book includes: complete mission narrative, stakeholder-specific messaging frameworks, proof points and impact stories, visual identity guidelines integration, implementation roadmap, and usage examples for common scenarios. It's a 20-30 page reference guide that becomes your organizational storytelling bible.
Can this be done remotely or does it need to be in-person?
We can run effective virtual workshops, but in-person sessions create deeper alignment and more powerful breakthroughs. For companies with distributed teams, we recommend a hybrid approach: core leadership in-person with key remote participants joining virtually.
What if our team disagrees about our story during the workshop?
That's exactly why this workshop exists! Disagreements are productive—they surface the tensions that create scattered messaging. Our facilitation process is designed to work through those disagreements and find the authentic core story everyone can unite behind.
How long does it take to implement the brand story across our organization?
Most companies begin using their story immediately. The brand story book typically arrives within one week of the workshop. Full organizational rollout (training all teams, updating materials, etc.) usually takes 30-60 days depending on company size.
Still have a question?
Ready To Amplify Your Impact?
Here's what happens next:
Step 1: Download our workshop details
Step 2: Book a free 15-minute discovery call
Step 3: Schedule your workshop date
Step 4: : Transform your story in one immersive day
