WE’RE HERE TO HELP YOU
Find Your Million-Dollar Message Before You Pitch
You know your technology is groundbreaking, but when you try to explain it, eyes glaze over. This self-guided workbook helps you strip away jargon, uncover what truly matters, and put your impact into simple, compelling language at your own pace.
The Hidden Cost of Unclear Messaging
Investors, partners, and customers struggle to understand what you do or why it matters. You're drowning in technical jargon when what you need is crystal-clear messaging that makes people lean in and say "tell me more."
Without clear messaging, every conversation is an uphill battle.
Unclear Messaging is Costing You:
- Investors pass because they don't "get it" in the first 30 seconds
- Sales conversations stall before they even begin
- Team members explain your company differently every time
- Marketing efforts fall flat because the message doesn't resonate
Clarify Your Messaging
Clarify Your Message at Your Own Pace
Our proven self-discovery framework helps you clarify your value proposition before you step into the room. Complete the exercises on your schedule. Most founders finish in 2-3 focused sessions over a weekend.
Module 1:
Core Message Architecture
Map your technology to real-world problems, identify the pain points that keep customers awake at night, and craft a one-sentence value proposition anyone can understand.
Module 2:
Audience Impact Discovery
Define your primary audiences with precision, uncover what they truly value and fear, and translate technical benefits into emotional outcomes.
Module 3:
Proof Points & Story Structure
Gather compelling evidence your solution works, organize impact metrics for maximum
credibility, and build a narrative framework you can adapt for any situation.
Timeline: Complete at your own pace. Most finish in 2-3 focused sessions
Everything You Need To
Clarify Your Message
- Comprehensive guided workbook (PDF) with exercises, prompts, and examples
- Message clarity assessment - diagnostic tool to identify weak spots
- One-sentence value prop generator - step-by-step formula
- Audience messaging matrix - customizable for different stakeholders
- Story framework template - adaptable for decks, websites, and pitches
Trusted By CleanTech Founders
"I thought I understood our value proposition, but after going through the Message Discovery Workbook, I realized I'd been making it way too complicated. The exercises forced me to think about what our customers actually care about, not just what our technology does.
Now I can explain our company in 30 seconds and people immediately get it. Best part? I could do it on my own schedule between meetings—no need to coordinate with consultants."
— Founder
Pre-Seed CleanTech Hardware Startup
What Success Looks Like
Immediate Improvements
- Anyone can explain what your company does in 30 seconds or less
- Consistent messaging across all team members and materials
- Clear differentiation from competitors in your space
- Compelling elevator pitch that generates follow-up questions
Business Outcomes
- Faster investor conversations that get to the point
- Higher conversion rates on website and sales materials
- More effective networking and partnership discussions
- Stronger foundation for all future marketing efforts
Common Questions
How is this different from hiring a consultant?
This is a self-guided workbook you complete at your own pace. It's perfect for early-stage founders who need clarity fast but don't have budget for consulting. If you want hands-on facilitation, check out our Impact Story Sprint workshop.
How long does it take to complete?
Most founders complete the workbook in 2-3 focused sessions (4-6 hours total). You can finish it over a weekend or spread it across weeks. Each module builds on the previous, but you control the pace.
What if I get stuck on an exercise?
The workbook includes examples and prompts to guide you through each exercise. If you need additional support, you can book a consultation call with us to work through specific challenges.
Do I need marketing experience to use this?
No. The workbook is designed specifically for technical founders who are NOT marketers. We break down complex messaging concepts into simple, actionable exercises.
Can I share this with my team?
Yes! Many founders complete the workbook individually first, then share their results with their team to align messaging. The framework is designed to be collaborative.
What format is the workbook?
It's a downloadable PDF with fillable fields. You can complete it digitally or print it out and work through it on paper whatever works best for your thinking style.
Still have a question?
Ready To Turn Your Deck Into A Funding Magnet?
Here's what happens next:
Step 1: Download the Full Service Details
Step 2: Contact us to purchase
Step 3: Complete the exercises at your own pace
Step 4: Walk into your next pitch with crystal-clear messaging
