WE’RE HERE TO HELP YOU
Transform Your Technical Story into Market Momentum
Your technology is powerful but your story is what sells it. The Message to Market Story Guide helps early-stage cleantech founders turn technical complexity into clear, compelling messaging that attracts investors, customers, and partners
Brilliant Technology. Confusing Story. Missed Opportunities.
Most cleantech startups are built by brilliant engineers and scientists, not marketers. The result? A jumble of jargon that confuses instead of converts.
• Investors don’t “get it.”
• Customers can’t tell you apart from competitors.
• Your own team struggles to tell the same story.
If your story doesn’t stick, your growth will stall—no matter how innovative your tech
$199 Exclusively For Cleantech Founders
Unclear Messaging is Costing You:
- Investors pass because they don't "get it" in the first 30 seconds
- Sales conversations stall before they even begin
- Team members explain your company differently every time
- Marketing efforts fall flat because the message doesn't resonate
Clarify Your Messaging
A Framework to Clarify, Align, and Amplify Your Brand
The Message to Market Story Guide walks you step-by-step through defining your narrative, your customer, and your position in the market—so you can communicate with clarity and confidence.
What You’ll Walk Away With
By the time you complete your Story Guide, you’ll have:
- A concise brand story framework ready to use across your website, pitch deck, and marketing materials.
- A clearly defined customer persona and messaging architecture.
- A powerful market position statement and unique value proposition.
- A ready-to-share team alignment tool so every employee tells the same story
Module 1:
Core Message Architecture
Map your technology to real-world problems, identify the pain points that keep customers awake at night, and craft a one-sentence value proposition anyone can understand.
Module 2:
Audience Impact Discovery
Define your primary audiences with precision, uncover what they truly value and fear, and translate technical benefits into emotional outcomes.
Module 3:
Proof Points & Story Structure
Gather compelling evidence your solution works, organize impact metrics for maximum
credibility, and build a narrative framework you can adapt for any situation.
Trusted By CleanTech Founders
Our work has spanned industries ranging from dairy biogas and membranes to green hydrogen, and clean fuels. Two of our clients were named to Time Magazine’s 250 Most Influential Greentech Companies.
What Success Looks Like
Immediate Improvements
- Anyone can explain what your company does in 30 seconds or less
- Consistent messaging across all team members and materials
- Clear differentiation from competitors in your space
- Compelling elevator pitch that generates follow-up questions
Business Outcomes
- Faster investor conversations that get to the point
- Higher conversion rates on website and sales materials
- More effective networking and partnership discussions
- Stronger foundation for all future marketing efforts
Common Questions
How is this different from hiring a consultant?
This is a self-guided workbook you complete at your own pace. It's perfect for early-stage founders who need clarity fast but don't have budget for consulting. If you want hands-on facilitation, check out our Impact Story Sprint workshop.
How long does it take to complete?
Most founders complete the workbook in 2-3 focused sessions (4-6 hours total). You can finish it over a weekend or spread it across weeks. Each module builds on the previous, but you control the pace.
What if I get stuck on an exercise?
The workbook includes examples and prompts to guide you through each exercise. If you need additional support, you can book a consultation call with us to work through specific challenges.
Do I need marketing experience to use this?
No. The workbook is designed specifically for technical founders who are NOT marketers. We break down complex messaging concepts into simple, actionable exercises.
Can I share this with my team?
Yes! Many founders complete the workbook individually first, then share their results with their team to align messaging. The framework is designed to be collaborative.
What format is the workbook?
It's a downloadable PDF with fillable fields. You can complete it digitally or print it out and work through it on paper whatever works best for your thinking style.
Still have a question?
Ready To Turn Your Deck Into A Funding Magnet?
Here's what happens next:
Step 1: Download the Full Service Details
Step 2: Contact us to purchase
Step 3: Complete the exercises at your own pace
Step 4: Walk into your next pitch with crystal-clear messaging
