WE’RE HERE TO HELP YOU
Represent Your Novel Technology With An Original Look
You've spent years perfecting your cleantech solution. Your brand identity is the first chance to make a good impression. Do you want your audience to associate it with originality and trustworthiness, or will they see a carbon copy that says 'nothing new here'?
The Hidden Cost of DIY Branding
Many early-stage clean technology founders struggle with how to build a brand as impactful as their inventions. They know they’re supposed to have a unique brand name and logo, but they aren’t sure where to turn or how much to spend.
Your one-of-a-kind technology deserves better than a generic logo that blends into the background.
The Risks of a Bland Brand:
- Lack of credibility hinders funding opportunities
- You struggle to stand out from competitors
- Weak market positioning that makes you blend in with every other startup
- Your company looks unprofessional
Stop blending in. Start standing out
Make An Impactful Mark On Your Audience
Your world changing solution deserves a visual identity that matches your ambition. To help you, we created our ImpactMark Branding System exclusively for cleantech companies on a mission to leave a lasting mark with their technology. Our wrap-around branding service gives you a polished presence and instant credibility with your audience of investors, accelerators, and pilot partners.
PHASE 1:
Brand Strategy & Concept Development
We research your competitive landscape, develop 3 initial logo concepts with different
strategic approaches, and create mood boards showing potential visual directions.
PHASE 2:
Design Refinement & System Development
We refine your chosen logo concept, develop comprehensive color palette and typography,
create business card and letterhead templates, and deliver brand guidelines for consistency.
Timeline: 4 weeks from kickoff to complete brand identity system
Everything You Need To
Build Instant Credibility
- Professional logo design with multiple variations (horizontal, stacked, icon-only)
- Comprehensive color palette with primary, secondary, and accent colors
- Typography system with primary and secondary font selections
- Business card templates ready for printing with your contact information
- Letterhead design for professional correspondence and proposals
- ✓ Brand guidelines document with usage rules and application examples
Trusted By CleanTech Founders
Our work has spanned industries ranging from dairy biogas and membranes to green hydrogen, and clean fuels. Two of our clients were named to Time Magazine’s 250 Most Influential Greentech Companies.
What Success Looks Like
Immediate Improvements
- Professional visual identity that builds instant credibility
- Consistent brand application across all materials and touchpoints
- Memorable logo that differentiates you from generic startup competition
- Print-ready materials for networking and business development
Business Outcomes
- Enhanced credibility in investor meetings and customer presentations
- Stronger partnership opportunities with professional brand presentation
- Improved market positioning with distinctive visual identity
- Scalable brand system that grows with your company
Common Questions
What if we already have a logo but it needs improvement?
We can work with your existing logo as a starting point for refinement, or create something entirely new. During the discovery phase, we'll assess whether evolution or revolution is the right approach for your brand.
How many rounds of revisions are included?
We include two rounds of revisions on your chosen logo concept. Phase 1 gives you 3 initial concepts to choose from, then we refine your selection with your feedback in Phase 2.
Do we own the logo and brand assets?
Yes. You receive full ownership and all source files. The brand guidelines document ensures you (or future designers) can apply your brand consistently as you grow.
Can you match our existing brand colors if we want to keep them?
Absolutely. If you have existing brand colors you want to maintain, we'll incorporate them into a comprehensive palette. We can also suggest complementary colors to expand your system.
What file formats will we receive?
You'll receive your logo in all standard formats: vector files (AI, EPS, SVG) for
scalability, and raster files (PNG, JPG) for immediate use. All optimized for both print
and digital applications.
What if we need additional brand materials later (pitch deck template, website graphics, etc.)?
Your brand guidelines document makes it easy for any designer to create on-brand
materials. We also offer additional design services including pitch deck creation, one sheets as well as social assets and can create templates as needed after your foundation is complete.
Still have a question?
Ready To Build A Brand That Matches Your Technology?
Here's what happens next:
Step 1: Download our full service details
Step 2: Book a free 15-minute discovery call
Step 3: Discuss your brand vision and competitive landscape
Step 4: Get your professional brand identity
We typically start projects within 48 hours of securing your spot.
