You’re Background Is Science, Business & Engineering…Not Marketing
Most cleantech founders spent years perfecting materials, chemistry, or coding, and they are among a select few with the ability to make humanity more habitable. It’s frustrating when mere mortals don’t compute your solution, but that’s OK. Marketing doesn’t have to be your superpower.
Why Complexity Kills Trust
(Even When Correct)
Two plus two always equals four in the lab, but that’s not how the human brain works. Most of your audience’s decisions are made in their limbic (reptilian) brains that are attuned to survival and base instincts like love, hate, greed, and fear.
The harder you make the brain work, the less likely your audience will follow along.
The Translation Gap
Your technology is complex so if you start your story there, your audience will check out. Instead, start with a story that breadcrumbs them to your solution. Think of it like a construction project, and the story is your A Frame.
Consistency Counts
The human brain doesn’t store your information until it encounters it about seven times. That’s why you need to deliver the same story across:
Investor pitches
Websites
Social Media
Sales Calls
How We Cross The Brain’s Synapse Gap
Who This Is For?
- Cleantech founders with highly technical solutions
- Seed > Series B Companies
- First Of It’s Kind Solutions
Learn more about our Message-To Market solutions for climate tech companies.
