MARKETING RESOURCES
Practical Guidance for Commercializing Complex Technologies and Building Community Support for Infrastructure.
How do I explain my complex technology to investors and customers?
How do I keep local opposition from derailing my infrastructure project?
Featured Messaging Resources
Featured Insight
How To Go To Market When Your Market Is Tiny
When your market has dozens, not thousands, of potential customers, conventional GTM tactics break down.
Greenlight Weekly
What infrastructure projects are getting approved, delayed, or denied?
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What Are You Trying To Accomplish?
For Climate, Water, & Hard Tech Companies
Turn Complexity Into Investor Confidence, Customer Traction, & Community Support
Tools You Can Us
Self-Guided Message Discovery Workbook
Clarify your message and uncover what sets you apart.
5 Powerful Tools For Telling A Cleantech Story
How to stand out, gain financial backing, and drive impact.
Our Latest Thinking
Curated articles, analysis, and perspectives.
For Founders Facing Long Sales Cycles
(Article 1)
Your Investor Deck Isn’t Being Evaluated; It’s Being Filtered
(Article 2)
5 Marketing Priorities Every Cleantech Startup Should Tackle Before Fundraising
(Article 3)
Why Bringing Hardtech To Market Is Hard
For Infrastructure Developers
(Article 4)
The First Rule Of Clean Energy Development: Give Politicians Cover
(Article 5)
How To Get Clean Energy’s Meta Message Groove Back
(Article 6)
How To Get Clean Energy’s Meta Message Groove Back
Video Tutorials
How To Nail Your Market Positioning
Emails People Want To Read
Stop Doing This On LinkedIn
The Problem With Your Pitch Deck
Need More Than a Resource?
We help complex technology companies and infrastructure developers turn complicated ideas and projects into clear stories that build investor confidence, commercial traction, and community support.
