Why Cleantech Projects Stall
And It's Not Just Washington.
Federal policy matters. But most projects stall for commercial and narrative reasons before Washington intervenes.
Free live session. April 15, 2026 at 10 AM Pacific. Space is limited.
Capital exists.
But it's become selective.
Cleantech is sitting on record dry powder. But higher interest rates and shifting federal policy have slowed deployment. Diligence is deeper. Timelines are longer.
If you're raising, you're being evaluated on clarity, focus, and commercial credibility. Not just your technology.
If you're converting pilots, buyers are asking three questions: Is this essential? Is this proven? Is this low risk?
"In this market, positioning determines velocity."
A framework you can apply immediately.
A defined pain point and customer: every conversation starts from the same foundation
A positioning framework: makes you the guide, not a vendor explaining a product
One commercial narrative: deck, website, trade show, and follow-up all aligned
A shorter path to capital and purchase: clarity compresses timelines
Built for companies
under runway pressure.
Designed for cleantech founders and leadership teams who feel the gap between how good their technology is and how slowly things are moving.
CEOs and Founders
Heads of Business Development
Climate tech startups, Seed through Series B
Teams under 50 people
Actively raising capital or converting pilots
The work behind
this session.
Michael leads Clean Up Marketing, a firm focused exclusively on climate and clean technology companies navigating commercialization and capital markets.
Over a 35-year career, his firm has won seven Pollie Awards for campaign and communications strategy. Recent clients include companies named to Time Magazine's Top 250 Greentech Companies.
This session reflects patterns observed across venture-backed climate tech companies competing in a constrained capital environment.
