Your technology isn’t the hero.
Your audience is.

You have patents, proof, and pedigree, but your complex technology may be missing a fourth P: persuasiveness. The first three are about what you’ve built. Persuasiveness begins with the problem you solve for someone else. Understanding what they need is the key to brining your technology to market. what does this mean for me?

You-Based Marketing shows you how to put down the selfie camera and become the lighthouse. Instead of taking another picture of what you’ve created, illuminate their problem, and help your audience see the way forward.

WHAT’S INSIDE:

  • How to turn a technical explanation into a You-Based soundbite that starts conversations
  • How to make your website immediately about the problem your audience needs solved
  • How to structure an investor deck around market need instead of technology
  • How to create social media, emails, and videos people actually care about
  • How to replace jargon and “Me-Based” messaging with language your audience understands
  • How to build You-Based sales funnels and buyer journeys for long, complex cleantech sales cycles
  • How to build a marketing plan around awareness, education, and action
Written for cleantech founders and teams whose technology take more than one sentence to explain, in markets where buyers are few and sales cycles are long.
Your technology can be complicated.
Your message shouldn’t be.