This World Environment Day You Aren’t Giving Up, And Neither Are We

Michael Grossman • June 5, 2025

Setbacks Don’t Determine Your Destination

There’s a gloom hanging over the community of people working tirelessly for a more habitable planet right now. Clean energy loans are being suspended or terminated. High interest rates and political uncertainty are keeping cleantech investor wallets shut. University research grants are being defunded.

And yet—on World Environment Day—we’re reminded why your work matters more than ever.

I’ve got news for you: it’s not the first time the cleantech landscape has looked like a Mad Max movie, and it won’t be the last. When the housing market crashed the U.S. economy in 2007-2008, private cleantech funding tumbled too. After Fox News turned solar startup Solyndra into a dirty word in 2010, politicians ran for cover.

Since then, trillions of public and private dollars have been invested in technologies to clean up our planet, and more will be forthcoming because the only thing sure about markets and elections is that they will ebb and flow.

What’s steadfast, though, is your commitment to
a mission to leave behind a healthier planet than the one you inherited.

That’s what World Environment Day is all about—remembering that this mission transcends politics, funding cycles, and quarterly reports

Why Storytelling Matters Now More Than Ever

Humanity’s need for cleaner energy, cleaner water, cleaner chemicals, and sustainable materials will continue to increase, which is why your science needs to scale no matter who controls the levers of power on Wall Street or in Washington, D.C.


Your technology has the power to alter the destiny of our planet, but to break through the myriad of obstacles you face, you need a story as compelling as your science.


Investors want to know whether your IP lives up to its promise, but they also need to know whose problem you solve and why your company is uniquely situated to solve it.


That's where we come in.


We’re the sherpas that guide your sustainable story to a place where it can be seen above the clouds of climate change.


Let’s shape your story together.

Schedule Your Free Strategy Session

Marketing That Moves the Needle

Helping clean technology companies and building digital coalitions to support climate-friendly legislation isn’t just a part of our business—it’s our entire business. Like you, our success goes hand-in-hand with the commercialization of clean technologies.


We have a deep understanding of the industries and investment culture in cleantech, which saves your company precious capital you don’t have to spend getting a marketing team up to speed.


Our strategy and tactics appeal to both altruistic and capitalistic neural pathways, which are essential for securing investment, talent, and community support.


Our experience encompasses energy and water technologies, spanning a geography from New Jersey to Hawaii. Two past clients were included this year in Time Magazine’s 250 Most Impactful Greentech companies.

Overcoming the 90% Failure Rate in Cleantech

If you confuse, you lose, which is why our cleantech brand-building process runs from competitive analysis to customer profiles compiled in a storybook, featuring simple messages that are repeatable from the CEO to the newest employee, and across pitch decks, websites, social media, videos, written content, and trade show materials.


You wouldn’t pitch investors without a business plan, and part of that plan is taking your technology to market. Our marketing plans plot how to navigate a competitive landscape, helping you identify your unique value proposition that sets your science apart from the dozens of other pitch decks VCs review every week.


We can help your internal marketing team develop a strategy by identifying the target audiences and communication tools to reach them, or we can serve as your external marketing team, utilizing algorithmic science to optimize your marketing spend.


Make your message investor-ready—and impossible to ignore.

Schedule Your Free Strategy Session

World Environment Day Is a Call to Action

You’re not giving up.

And neither are we.


Turn chaos into coherence, and let’s move our planet in a more sustainable trajectory. You can schedule an introductory call by clicking the button below, which will direct you to our calendar where you can select a convenient time to discuss your marketing challenges.


Let’s not let temporary gloom doom our vision for a healthier existence for humanity. Position your science as a savior that investors can’t ignore.

Schedule Your Free Strategy Session

Not ready to talk yet, but want to understand how to tell a more effective story? Download our free ebook, “5 Powerful Tools For Telling A Cleantech Story.”

Get a Free Ebook
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