What I Learned At SF Climate Week

Michael Grossman • April 26, 2025

If fighting climate change were a religion, the San Francisco Bay area would be Mecca, Medina, and Jerusalem, which is why thousands of people like me poured into the city for Climate Week.


People of faith are an appropriate metaphor in an era when the federal government is rolling back environmental protections and terminating funding for startups and research institutions working on solutions to decarbonize transportation, energy, and waste, and use water more wisely.


The good news is that the founders and funders I encountered haven’t lost their fervor in creating a more habitable planet for the eight billion people who wake up every morning on our planet.


 Cleantech Funding Is A Long-Term Investment


Scaling new technologies to move, feed, and keep us hydrated takes far longer than a four-year election cycle. Those who fund these technologies understand they are in this for the long haul, certainly much longer than any administration in Washington, D.C. While there is concern about the open hostility the Trump administration exhibits towards solutions for climate change, there’s a tacit understanding that the progress of these technologies is unmoored from a 24-hour news cycle.


There’s A Glut Of Dry Powder


“Dry powder” is a finance term for the money VCs can call on from larger funds to make investments. At the end of 2024, it was at an all-time high, which is unsurprising given the high interest rates and election uncertainty. But after a two-year downturn in investments from the private sector in cleantech, how long will that powder stay dry now that public funding is drying up? Mission-driven funds have a mission to deploy capital in mission-driven companies. Once the chaos of the first few months of the Trump administration settles into mere turbulence, we may see more funds step into the breach.


Stories Are Sticky


One doesn’t need an advanced degree in physics or chemistry to know that the companies in San Francisco this week with the best narratives were disproportionately rewarded by judging panels of savvy investors. I constantly heard feedback along the lines of, “Tell me who your customer is, and what’s their pain point?” Yet not once did I hear a judge ask about the actual technology outside of whether the company had patent protection.


Lincoln at Anteitam
By Michael Grossman July 5, 2026
Lincoln won support by leading with the message people could unite behind. Climate tech founders can apply the same principle to win customers and investors.
By Michael Grossman July 1, 2026
Biogas projects earn stronger community support than many clean energy projects. Here's what developers can learn before the permitting process begins.
By Michael Grossman June 29, 2026
Some startup buzzwords make you sound smarter. Most just make your company sound like everyone else. Here are 10 words I'd happily throw overboard.
By Michael Grossman June 21, 2026
Learn how Seattle's World Cup poster illustrates brand identity and what climate tech, hard tech, and deep tech founders can learn from it.
By Michael Grossman June 17, 2026
Many cleantech founders lead with their origin story instead of the customer problem. Learn why brand narratives must be audience-first to drive engagement.
By Michael Grossman June 10, 2026
Are climate tech founders spending wisely on conferences? Calculate conference ROI, determine which events are worth attending, and optimize your limited resources.
By Michael Grossman May 28, 2026
Why clean energy projects encounter community opposition before hearings begin, and how developers can shape local perception earlier.
By Michael Grossman May 23, 2026
Lessons from Washington and Hawaii on messaging, digital advocacy, and building support against fossil fuel opposition.
By Michael Grossman May 20, 2026
A founder’s guide to Reddit for cleantech, climate tech, deep tech, water tech, and ag tech companies, including the best subreddits, post types, and search-friendly writing tactics.
SHOW MORE