What I Learned At SF Climate Week

Michael Grossman • April 26, 2025

If fighting climate change were a religion, the San Francisco Bay area would be Mecca, Medina, and Jerusalem, which is why thousands of people like me poured into the city for Climate Week.


People of faith are an appropriate metaphor in an era when the federal government is rolling back environmental protections and terminating funding for startups and research institutions working on solutions to decarbonize transportation, energy, and waste, and use water more wisely.


The good news is that the founders and funders I encountered haven’t lost their fervor in creating a more habitable planet for the eight billion people who wake up every morning on our planet.


 Cleantech Funding Is A Long-Term Investment


Scaling new technologies to move, feed, and keep us hydrated takes far longer than a four-year election cycle. Those who fund these technologies understand they are in this for the long haul, certainly much longer than any administration in Washington, D.C. While there is concern about the open hostility the Trump administration exhibits towards solutions for climate change, there’s a tacit understanding that the progress of these technologies is unmoored from a 24-hour news cycle.


There’s A Glut Of Dry Powder


“Dry powder” is a finance term for the money VCs can call on from larger funds to make investments. At the end of 2024, it was at an all-time high, which is unsurprising given the high interest rates and election uncertainty. But after a two-year downturn in investments from the private sector in cleantech, how long will that powder stay dry now that public funding is drying up? Mission-driven funds have a mission to deploy capital in mission-driven companies. Once the chaos of the first few months of the Trump administration settles into mere turbulence, we may see more funds step into the breach.


Stories Are Sticky


One doesn’t need an advanced degree in physics or chemistry to know that the companies in San Francisco this week with the best narratives were disproportionately rewarded by judging panels of savvy investors. I constantly heard feedback along the lines of, “Tell me who your customer is, and what’s their pain point?” Yet not once did I hear a judge ask about the actual technology outside of whether the company had patent protection.


By Michael Grossman August 20, 2026
Labor Day traditionally means the start of political campaign season.
By Michael Grossman August 17, 2026
PitchBook’s Q2 2026 data confirms what climate tech investors value: affordability, reliability, resilience and energy independence. Make those benefits your message.
By Michael Grossman August 10, 2026
Align marketing and sales around a clear message that helps risk-averse customers understand your complex technology and make the case for change.
By Michael Grossman August 3, 2026
America Connects is the data center industry's answer to entrenched public opposition. Before the campaign expands, here's some unsolicited advice.
By Michael Grossman July 26, 2026
Climate and deep tech companies sell optimism. Learn why a dark website can make investors and customers hesitate before they read a word.
By Michael Grossman July 20, 2026
Venture capital is more concentrated than ever. Learn why investor attention has become scarce and how it changes the way investors review pitch decks.
By Michael Grossman July 13, 2026
Download our free Cleantech Marketing Readiness Assessment to evaluate your messaging, positioning, website, and go-to-market readiness before you scale.
Lincoln at Anteitam
By Michael Grossman July 5, 2026
Lincoln won support by leading with the message people could unite behind. Climate tech founders can apply the same principle to win customers and investors.
By Michael Grossman July 1, 2026
Biogas projects earn stronger community support than many clean energy projects. Here's what developers can learn before the permitting process begins.
SHOW MORE